Fruits And Vegetables Industry Of India

Fruits And Vegetables Industry Of India INTRODUCTION India is the second largest producer of fruits and vegetables in the world after China. Since the 1980s the international trade in fruits and vegetables has expanded rapidly. The number of commodities as well as the number of varieties produced and traded has drastically increased during the past 25 years. There is an overall increase in the demand of fruits and vegetables for consumption both in fresh and the processed form. Also there is a wide diversification in production pattern globally. Income in this sector is increasing which is driving the supply. In spite of being one of the largest producers of fruits and vegetables in the world, the export competitiveness among the Indian producers remains low. But with new marketing initiatives, the post-harvest losses and wastage due to poor infrastructure facilities such as storage and transportation are reduced to a considerable extent, yet a lot needs to be done in this sector. Supply constraints, yield gaps and huge logistic costs affect our competitive and comparative advantage in world trade market. Rs 50,000 crore worth of produce gets wasted every year in the absence of a proper value chain for food processing. The government is working on 30 cold chain routes countrywide to enable integration of the sector from farm-gate to the retail outlet. Apart from these many private sector companies have taken initiative to bridge this gap, many among them are Safal, Pepsi, Bharti, Reliance, Bayer and etc. PROJECT TILL NOW DRAWING OF SUPPLY CHAIN OF INDUSTRY STUDYING VARIOUS INTERMEDIARIES IN CHAIN ISSUES AND CHALLENGES FACED BY INDUSTRY PENDING CONTENTS FRESH FRUITS AND VEGETABLES CHARACTERISTICS FRUITS AND VEGETABLE SUPPLY CHAIN IN INDIA INTERMEDIARIES IN THE MARKET OTHER PLAYERS ISSUES AND CONSTRAINTS IN FRUITS AND VEGETABLE MARKETS COLD CHAIN FRESH FRUITS AND VEGETABLES CHARACTERISTICS Perishability of products: Involvement of many bio-physic-chemical processes make its highly vulnerable to damages at short intervals and thus contributes to products limited shelf life. Seasonability of production: The inconsistent supply due to the close involvement of many biotic and a biotic factors of production break the cycle of the produce availability in the market throughout the year. Bulkiness of products: The bulkiness of the fresh produce adds to the transportation, handling and packaging charges. Along with makes its prone to pre and post harvest damages in the supply chain accounting up to the extent of 20-40 percent. Quality variation of products: No adherence to GAP practices leads to variation in quality Irregular supply of products: Seasonability and non planned insufficient production creates gluts and shortages in the market. Small Holdings size scattered production processing: As majority of the Indian farmers falls in marginal and small category. FRUITS AND VEGETABLE SUPPLY CHAIN IN INDIA INTERMEDIARIES IN THE MARKET Producers: Most farmers or producers, perform one or more marketing functions. They sell the surplus either in the village or in the market. Some farmers, especially the large ones, assemble the produce of small farmers, transport it to the nearby market, sell it here and make a profit. Middlemen: Middlemen are those individuals or business concerns which specialize in performing the various marketing functions and rendering such services as are involved in the marketing of goods. Village commission agent Market commission agent Wholesalers Village commission agent These are agent which directly purchase from farmers, these agents are appointed by marketing commission agent to purchase on their behalf. Marketing commission agent These agent are appointed by government to do purchasing, this is because to ensure that fair price in market prevails Wholesalers: In india government have prohibited wholesalers to directly purchase goods from farmer. They can purchase good from market commission agent. Whole selling is the one that covers activities of all individuals or businessmen, which sell to or negotiate sales with customers, who buy for resale or industrial use. His position is that of an intermediary between manufacturer and retailer. Wholesalers are classified as: Local wholesalers, who deliver their purchases to local retailer. Provincial wholesalers some time called as distributor selling to the retailers of a particular district or a state. National wholesalers located at a strategic place and distribute goods all over the country. Sub Wholesaler, are smaller wholesaler who purchase from bigger and larger wholesaler, generally concentrated in smaller markets. Retailers: He is the last link in chain of middleman, who sells directly to consumer. He takes title to goods, sells and sets up business usually amidst the consumers groups. He buys his requirement usually from the wholesalers. Retailers in producing areas may have direct contact with producers and buys goods from them for resale. Main function: Selling the product of members. They also undertake outright purchases. Provide storage facilities for storage and grading Save cultivators from exploitation by traders and help farmers in getting fair price for their produce. Performing functions of processing of raw produce. OTHER PLAYERS Pucca Arhatia: He is the real purchaser in the wholesale market. He his buying for his own behalf, or acting for some business, like firms in consuming markets. Big industries play them as their agent and order him to purchase certain quantity within a given range of price. When pucca arhatia trades on his own, he dispose of his produce brought by him through dealers in different parts of country. Katcha Arhatia: He also advances money to the cultivators and village banias on the condition that the produce will be disposed off through him alone and hence charges a very nominal rate of interest on the money advanced. Katcha arhatia charges commission for services rendered by him. Important link between the village cultivator or traders on the one hand. Village Merchants: He is an important agency in the collection of produce and more so when the mandi is situated at a considerable distance from the village. He advances from his shop either on credit or for exchange of food grain or so price given for cultivators produce. The quantities of agriculture Production collected is either disposed off in the mandi or retained for resale in the village in the processed forms, such as rice, flour, oil etc. Itinerant Traders: They are small merchants, who move from village to village and buy the produce from cultivators house. They give a lower price than selling in the nearby market and in setting transportation take into consideration, the factors such as cost of transportation, market charges and profit margin ISSUES AND CONSTRAINTS IN FRESH FRUITS AND VEGETABLES MARKET: Lack of basic infrastructure for example cool chains, logistics and supply chain management. The infrastructural problems, pertaining to the cold storage facilities are dual as some places dont have the cold storage while some places have the problem of underutilization of the existing cold storages. The utilization is even lower than 30 per cent of the total capacity in many cases. Development of competitive international transportation, linked to domestic air transport or road and rail transport would help in reduction of post harvest losses. Presponderance of Intermediaries in the channel results in unfair and exploitative practices in marketing of fresh produce is very common. Lack of proper grading and quality control system. Scattered productions and sometimes in isolated places where even the transportation facilities and other infrastructure is not sufficient for the perishables. Lack of unity and organization skill among the farming community, which proves a major impediment in the formation of cluster groups and co-operatives. Inefficient Imperfect markets: Due to prevalence of many intermediaries and malpractices followed by them in the price fixation and auction of the perishables in between the marketing channel results in upraise of consumers price in the producers share. Concept of consumer packaging practically unknown in domestic markets : Improper pre and post harvest handling without any sound packaging leads to heavy loss ranging from 20-40 percent of the produce at the time when its reaches the final consumer. Lack of forward backward linkages: Absolute lack of the much needed quality inputs and extension backup at proper time and after harvest processes. Ignorance to new methods of cultivation and dependence on traders for extension knowledge. Perishability and Storability: Having limited shelf life due to its typical bio-physic-chemicals constitutions, fresh fruits and vegetables penetration is restricted to the certain niche markets and stakeholders. Besides the presence of insufficient numbers of storages and cool chain facilities adding to the woes. Low exports : Emergence of many competitive markets with comparative advantages in awake of the globalization and the imposition of different Tariff and Non-tariff barriers to save the domestic industry by the protection list nations using sanitary and phytosanitary measures (SPS) as their benchmark resulting in the limited exports of the perishable commodities. The window of international demand for the horticultural products is very small. Thus a planned strategy is to be made to target the markets during that period. Freight charges: High air freights are also hindrance for cost effective exports. For the exports large fluctuations in the production of fruits and vegetables causes problem in being a regular trade partners. Long marketing channel: Prevalence of many of the intermediaries in between the supply chain robbing the lions share of the producers by deeply penetrating the consumers pocket Non-functional AEZ: Even after 10 years of starting of the Agri-Export-Zones in deferent specific production pockets of different produces, full implementation is at its nascent stage due to many socio-political reasons. Thus the final benefit doesnt reaching to the destined. Poor Post harvest care handling of the produce: Improper pre and post harvest care and handling leads to heavy loss ranging from 20-40 percent of the produce. Absolute lack in co-ordination b/w production targets of concerned department action plan of the marketing directorate Prevalence of primitive methods of selling and price fixation like, secret sale, private negotiation, under cover etc. Meager involvement of Government other co-op. marketing agencies alike to the private agencies COLD CHAIN What is cold chain? Cold chain may be defined as a logistic system that provides a series of facilities for maintaining ideal storage conditions for perishables from the point of production to the point of consumption in the food chain. This is generally absent, but critical segment in Indian logistics infrastructure. Why are we suddenly talking about Cold Chain? We have realized that there is great amount of wastage happening post Harvest. This wastage is being estimated at 25% of total produce or approx Rs. 50000 Cr US $ 10 Billion. Indian Agriculture sector accounts for 26% of countrys GDP, produces 64% employment and 18% of countrys export. India is 2nd largest producer of Fruits Vegetable in the world. India is the 2nd largest vegetable Exporter. Indias share is only 1% of World trade. Why there are Losses in Post Harvest of Horticulture produce? Shortages of Cold Storage facilities and Refrigerated transport lead to inefficiency in handling perishables which manifest it into wastages. Some estimates say that the post harvest losses of fruits and vegetables alone in India is more than the total production of fresh fruits and vegetables in Great Britain.

George Catlett Marshall Essay -- essays research papers

George Catlett Marshall George Catlett Marshall served as a representative of the public service from 1939 to 1951, proposed the Marshall Plan, and was awarded the Nobel Prize. From 1924 to 1927, Marshall served in China and then successively as instructor in the Army War College in 1927, as assistant commandant of the Infantry School from 1927 to 1936. In 1936, Marshall was appointed commander of the Fifth Infantry Brigade. I July of 1938, Marshall accepted a position with General Staff in Washington, D. C (The Nobel Foundation 1). In September of 1939, President Roosevelt named George Catlett Marshall as Chief of Staff, which he took command of the army and its air forces on the day war began in Europe (Perkins 210). He became General of the Army in 1944. George Catlett Marshall built and directed the largest army in history. He became responsible for the building, supplying and recruiting over eight and a half million soldiers (The Nobel Foundation 1). Winston Churchill pronounced him â€Å"the true organizer of victory† for his work as trainer, planner, and strategist. Shortly after the war ended, Marshall decided to resign. He resigned in Novemb er of 1945 (Foner and Garraty 702). After his career in military ended, he pursued a diplomatic career. Marshall was sent to China to make peace between the Nationalists and the Communists, but the mission failed. On January 21, 1947, Marshall was named secretary of state (Luce 24). In 1950, after the outbreak of the Korean War, President Truman asked Marshall to return to the government as the head of the Department of defense. Page 2 In that year, Marshall increased the size of the army, promoted a plan for the universal military training, and helped to develop the North Atlantic Treaty Organization (Foner and Garraty 703). As Marshall’s position as chief of staff, he urged military readiness prior to the attack on Pearl Harbor in 1941. From 1941 he was a member of the policy committee that supervised the atomic studies engaged in by American and British scientists (The Nobel Foundation 1). President Harry Truman had many big decisions to make. Those decisions would greatly affect Americans and people around the world. In one of the most important of Truman’s decisions, he persuaded the American people to act generously to the defeated nations. What he had in mind had never been done before in the history of t... ...han brilliant, but his record of achievement stands almost unequaled. Primarily a military man, he served with immense distinction in other fields, and he had much to do with bringing out many of the distinguished soldiers of the war period,† says Dexter Perkins (Perkins 211). He was not only loved and respected by our nation and world, but also by his family and friends. Before Marshall’s death in Washington, D.C., on October 16, 1959, Winston Page 5 Churchill paid him the following tribute: â€Å"During my long and close association with successive American administrations, there are few men whose qualities of mind and character have impressed me so deeply as those of General Marshal. He is a great American, but he is far more than that. In war he was as wise as understanding in counsel as he was resolute in action. In peace he was the architect who planned the restoration of our battered European economy and, at the same time, labored tirelessly to establish a system of Western defense. He has always fought victoriously against defeatism, discouragement, and disillusion. Succeeding generations must not be allowed to forget his achievements and his example† (The Nobel Foundation 1)

Sample Persuasive Message

In this paper the subject to identify is three behaviors inherent in e-tailing, explain how each medium enables e-commerce, and analyze each behavior using the communication process. The three behaviors to be discussed are independent variables, intervening variables, and dependent variables. Two types of independent variables are personal characteristics and environmental variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Personal characteristics refer to the demographic factors, internal individual factors, and behavioral characteristics (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Environmental refers to social, cultural, community, and other environmental variables such as available information, government regulations, legal constraints, and situational factors (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Intervening variables controlled by vendors, as in pricing, advertising, branding, physical environment, and promotions. The physical environment includes in store displays, logistic support, technical support, and customer services all are important to the consumer (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). By showing a company’s product online for the consumer it fulfills the intervening variable. The dependent variable is the buying decision, the consumer ask several questions such as, â€Å"How much to buy? † â€Å"Where to buy the product? † and â€Å"When to buy the product? † These decisions depend on the independent and intervening variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). By using personalization in e-commerce a company is referring to matching service, products, and advertising to individuals and their preferences based on what the company knows about the individual user (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The three steps, services of personalization are: personalized services are built on a one-on-one communication channel, individual service built on the sequence of clicks, page request, or items added to shopping carts. The third universal services are the product search function or reading of customer reviews. These three strategies will increase satisfaction, build relationship, generate lock-in situations, and realize greater produce or service turnover (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Under independent variable the company must know itself the services and products they are providing to the customers. Then the company has to determine how it will arrive at the information to the customer through websites or mailers. The company must determine who will receive the massages. This hypothetical company has to determine where it is obtaining its products from. So advertising can be put into place around those products. Thus, informing the customer/receiver through varies technology where the product comes from (University of Phoenix, 2011). The dependent variable sets the companies course to who, what, when, where, why, and how. With personalization the company must match all services and products to different demographics. These demographics are the targets for the products and services the company is advertising. Using detailing in this manner should permit growth and larger profit margins. Part of existing in e-tailing is customer satisfaction. Given the changes in the world with more people going online for product maintaining customer satisfaction in the online shopping experience is more important. The high levels of customer satisfaction are associated with repeat purchases and positive word-of-mouth (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The customer needs to trust the e-tailer that the product he or she receives will be like the one in the picture on the web page. Trust is particularly important in e-commerce transactions because of the difficulties of taking legal action (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The buyers and sellers must trust the e-commerce’s computing environment and the infrastructure. If they do not feel comfortable or trust security of the infrastructure he or she will not buy the product he or she was looking to buy (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). There are two ways to increase trust in e-commerce the following are: 1. ) Affiliate with an objective third party. This builds trust by putting hypertext links on their website to other trusted reputable companies. 2. ) Establish trustworthiness through these key elements integrity, competence, and security (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The organizational behaviors are similar, to individuals with a few differences, the individual is more the business-to-consumer where family and Internet communities can have an influence. The organizational is more the business-to-business concept where family and Internet communities have no influence on purchases (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Marketing and advertising processes for organizations are different. The traditional way to market goods was through trade shows, magazines, newspapers, and salespeople calling. With the digital world or e-commerce an organization could use online directory, matching, the marketing and advertising service of exchanges, co-branding or alliances, affiliate programs, online marketing, or e-communities (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Some organizations that venture into the e-wholesalers, this kind of intermediary sells directly to businesses exclusively online (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). With all the new technology coming out in the world a large amount of individuals and organizations are turning to the Internet to buy and sell products and services all over the world. References Internal Revenue Service (2011) Electronic Payment Options for Businesses and Individuals. Retrieved from http://www.irs.gov/efile/article/O,,id=101316,00.html Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008) Electronic Commerce 2008: A Managerial Perspective (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. University of Phoenix (2011) University of Phoenix Material: COMM470 Version 3 Appendix A

Analysis Of The Book His Work Memorabilia - 1169 Words

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