Marketing Essay on Ryan Air Example | Topics and Well Written Essays - 1500 words

Marketing on Ryan Air - Essay Example It is held that that growth of the purchasing power of the European consumers would help in steering the rate of passenger inflow. RyanAir thus being the low-cost airlines can effectively sustain its market position (Mayer, 2008, p.3). Social With a growth in the per-capita income of the European households the lifestyle of such people is also held to counter changes. The number of vacation goers is thereby held to increase which in turn would help RyanAir gain an increase in passenger traffic during weekends (Hoffmann, 2007, p.13). Technological RyanAir is gradually developing on the technological situation by dearth of developing its website from only a booking enabled site to contain enhanced information pertaining to flight destinations. Further the company is working with other complimentary business firms like travels and hospitality to enhance its online service and information dimension (Bearne, 2010). Legal RyanAir’s flight operations are continuously under legal surv eillance. During 2005 the airlines company was sued by a British Court by around ?24,000 pertaining to its erroneous representation of flight prices as against the Consumer Protection codes of the region (Rush and Ottley, 2006, p.286). Again during 2010 the company was made bound by European Union regulations to reimburse the reservation amount to passengers that had gone disrupted owing to rise of ash clouds (EU Business, 2010). Environmental The management body of RyanAir is continually investing billions of pounds to focus on reducing the level of carbon emissions by around 50 percent. The company is stilling facing complaints from European Union and other political factions stating it to be a high carbon-emitting company (BBC News, 2007). SWOT Analysis of RyanAir Strength RyanAir a low cost airliner is gaining increased popularity among vacation goers and business travellers in the European markets. The company acting effectively on its online platform gains the potential to exp and its business and consumer portfolio. It also reflects the potential in running airlines rendering low-carbon emissions in the European region. Weakness The company owing to its managerial ineptness tends to face legal suits for not being effective in looking after the problems of passengers. Legal suits filed pertaining to its price misrepresentation and delay in reimbursement tends to dilute its brand image in the low-cost airlines market of Europe. Opportunity RyanAir in terms of economic and social developments of the people pertaining to the European region tends to gain hold of larger opportunities pertaining to increasing the passenger inflows. This increase in the passenger traffic would thus help the airlines enhance its revenue and market share in the European region. Moreover the enhancement of the online paradigm also helps the company gain the advantage of other companies collaborating with it to render services to consumers. Threat Regulatory climate of the European region is continually changing with rise in threat coming from the growth of terrorism and epidemics like flu and SARS. These changes in European regulations happen to render impact on disrupting its flight operations along the European region. Marketing Objectives of RyanAir Area1: Public Relations S-The company can

LITERATURE AND MEDICINE Essay Example | Topics and Well Written Essays - 1500 words

LITERATURE AND MEDICINE - Essay Example J. Cronin in â€Å"Citadel† remain relevant in terms of the medical service that is available to the citizens of the United Kingdom. The excerpt for the book under evaluation is a discussion between Manson and his wife Christine regarding Manson’s intentions to change from his current mode of general practice and start a fresh initiative in providing medical service by combining the strengths of his experience as a general practitioner with those of a surgeon (Denny) and a bacteriologist (Hope). Manson goes on to justify this decision of his to his wife in the benefit that such an initiative would deliver in the form of â€Å"pooling† the knowledge that each of these specialties in medicine would offer. Such a â€Å"pooling† of knowledge would be of benefit in patient care to provide better outcomes. The existing system of medical care was in the form of the general practitioner carrying out all these responsibilities, even in specialized areas with a limited amount of knowledge, to the detriment of patient care. Manson suggests that this association of specialties into what he calls â€Å"G roup medicine† provides a â€Å"perfect answer† to the near impossible tasks that a general practitioner had to perform in patient care. Such â€Å"Group medicine would be the intermediary fresh breath of air between the monolithic state medical service and the individual effort of practitioners in several parts of the country. Manson clarifies that such Group medicine had failed to materialize only because of the attitude of those in the medical science power centers not wanting any rocking of the boat so that they would remain in control in the provision of medical services to the people. Manson believes that such an effort in Group medicine by the scientifically oriented unit would revolutionize the manner in which medical services are provided and remove the prejudices and ills that plague the medical system. There are three themes